Copywriting
Writing for your Brand
A considered brand voice can be the slayer of ordinary.
Choice copy can hold a reader’s interest to share information or perhaps inform them of a need for your products.
The intention is always to guide the reader to the very end of the passage you would like them to absorb.
Just like this.
Case Study
The Good
Vitamin Company
Web Copy • Post Copy • Catalogue Copy • Email Copy
As part of the early development of The Good Vitamin Company project, we were tasked with progressing the product catalogue. This included writing copy for the individual products and articles within the catalogue in addition to copy for accompanying sales letters.
We remained entirely conscious of the brand throughout the copywriting process to ensure the balance between sales, promotion and company ethos was consistently maintained.
